EZ McDonald's 1960s Quiz
What do you know about McDonald's
Stop and grab a bit of this quick Fast Food
Your Answers" at the end of the page.
Take 2 points for each right
answer. Maximum this page: 20 points!
1) In 1960, the first New
England location of McDonald's opens.
WHERE is the
Concord, New Hampshire
2) In 1960, Kroc's company is
renamed "McDonald's Corporation".
3) In 1961, the McDonald
brothers agree to sell Kroc business rights to their operation for
$2.7 million, a sum that Kroc borrows from a number of investors.
WHO was one of the investors?
4) In 1961, Hamburger University
opens in the basement of a McDonald's restaurant. Bachelor of
Hamburgology degrees went to graduating class of 15.
WHERE was the location?
Elk Grove Village, Illinois
Oak Park, Illinois
Highland Park, Illinois
5) McDonald's first national
magazine ad appears in 1962.
WHAT is the magazine?
Country Living magazine
6) In 1962, the first McDonald's
restaurant with seating opens.
WHERE was the McDonald’s?
Fort Lauderdale, Florida
Bridgeport, West Virginia
7) In 1963, one of Ray Kroc's
marketing insights is his decision to advertise McDonald's
hamburgers to families and children. Washington, D.C. franchisees
John Gibson and Oscar Goldstein (Gee Gee Distributing Corporation)
sponsor a children's show on WRC-TV called Bozo the Clown, a
franchised character played by a local clown from 1959 until 1962.
After the show was cancelled, Goldstein hires the local clown to
portray McDonald's new mascot, named “Ronald McDonald.” According to
the clown, they wanted to pay him in stock, but he decided to take
the money. He, looking nothing like the familiar appearance of any
McDonaldland character as is known today, appeared in the first
three television advertisements featuring the character. “Ronald”
was replaced with a new actor, and giving “Ronald” the more familiar
red, white, and yellow clown features, the character eventually
spreads to the rest of the country via an advertising campaign.
Years later, an entire cast of "McDonaldland" characters is
WHO played the first “Ronald McDonald”?
8) In 1963, the Filet-O-Fish is
introduced in Cincinnati, Ohio, in a restaurant located in a
neighborhood dominated by Roman Catholics who practiced abstinence
(the avoidance of meat) on Fridays. It is the first new addition to
the original menu, and goes national the following year.
WHO supplied the fish?
Gorton's of Gloucester
Floyd’s Fish Factory
Ernie’s of Plymouth Rock
9) McDonald's sells its one
billionth hamburger in 1963.
10) WHERE did the 500th McDonald's
restaurant opens in 1963?
San Jose, California
11) WHEN does McDonald's issues its first
12) The first McDonald's
restaurant outside the United States opens in 1967.
is the location?
Richmond, British Columbia, Canada
13) In 1967, the chain's
stand-alone restaurant design which is still most common today, with
mansard roof and indoor seating, is introduced.
14) The Big Mac (similar to the
Big Boy hamburger), the brainchild of Jim Delligatti, one of Ray
Kroc's earliest franchisees, who by the late 1960s operated a dozen
stores in Pittsburgh, Pennsylvania, is first introduced in the
Pittsburgh market in 1967, before going system/nationwide a year
later, following its great local success.
What other menu item was introduced
system-wide in 1968?
The Hot Apple Pie
15) The 1000th McDonald's
restaurant opens in San Bernardino, California in 1968.