is a salad dressing and sandwich
spread, invented in Salem, Illinois at Max Crosset's Cafe.
It was originally called Max Crossett's X-tra Fine
Salad Dressing. Crosset sold it to Kraft Foods in 1931
for three hundred dollars. Kraft still manufactures it
today. It is advertised as having the taste of mayonnaise
with half the fat.
According to the
Kraft Foods web site, Miracle Whip debuted at the Chicago
World's Fair in 1933, during the height of the Great
Depression. Not only was it tasty, but it was inexpensive,
making it very appealing to consumers.
The Kraft Foods
site also explains that "the Miracle Whip" was
inventor Charles Chapman's informal name for his patented
"emulsifying machine" that was originally used
to blend the ingredients in the mayonnaise-like product.
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