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Marshmallow crème

Marshmallow crème is an American food item.  It is a very sweet, spreadable, marshmallow-like confection.  Marshmallow crème and peanut butter are used to create a Fluffernutter sandwich. In addition, marshmallow crème and Nutella can be spread on graham crackers to emulate smores.

Solo Marshmallow CremeOne popular brand of marshmallow crème, sold principally in the Northeastern United States, is Marshmallow Fluff.  It is also available in Canada and in some north European supermarkets (Scandinavia and Germany) in standard, raspberry and strawberry flavor.  Its ingredients consist of corn syrup, sugar syrup, vanilla flavor, and egg whites. Ricemellow Crème, manufactured by Suzanne's Specialties, Inc., is a common vegan equivalent.

History

Around the beginning of the 20th century, Somerville, Massachusetts resident and inventor of the product Archibald Query started selling his version door-to-door. He soon afterward sold the recipe to two candy makers in Lynn, Massachusetts, H. Allen Durkee and Fred Mower, for $500. The product first hit supermarket shelves in cans as Toot Sweet Marshmallow Fluff in 1917. The first two words were dropped soon after, and the packaging changed to a glass jar in the 1940s. Today, the Durkee-Mower company is one of only three companies in North America to produce marshmallow crème, the others being Kraft Jet-Puffed Marshmallow Crème and Solo Marshmallow Crème.

"Fluff" continues as a regional tradition in the Northeast United States. One popular use is in the marshmallow fluff and peanut butter sandwich (Fluffernutter).

In 2006, Somerville celebrated Query's original creation of Fluff with a festival in Union Square titled What the Fluff? that included a science fair, gallery show and cooking contest, all oriented around Marshmallow Fluff.

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