Bullwinkle and Rocky, Okay Industries, 1962
Bullwinkle and Rocky Lunchbox,
Okay Industries, 1962, $3,500
Bullwinkle and Rocky Bottle,
Okay Industries, 1962, $1,500
The Rocky and Bullwinkle Show is the collective
name for two American television animated cartoon series:
Rocky and His Friends (1959–1961) and The
Bullwinkle Show (1961–1964). Rocky & Bullwinkle
enjoyed popularity during the 1960s. It was targeted towards
children and adults.
The zany characters and absurd plots would draw in children, while
the clever usage of puns and topical references appealed to the
adult demographic. These strengths helped it overcome the
fact that it had choppy, limited animation; in fact, some critics
described the series as a well-written radio program with
The lead characters and heroes of the series were Rocket
"Rocky" J. Squirrel, a flying squirrel, and his best
friend Bullwinkle J. Moose, a dim-witted but
good-natured moose. Both characters lived in the fictional town of
Frostbite Falls, Minnesota, which was based on the real life city
of International Falls, Minnesota.
The scheming villains in most episodes were the fiendish, but
inept, agents of the fictitious nation of Pottsylvania:
Boris Badenov, a pun on Boris Godunov,
and Natasha Fatale, a pun on
femme fatale. Boris and Natasha were commanded by the sinister Mr.
Big and Fearless Leader.